Custom Web Design · Florida
Strategy first.
Pixels next.
Strategy-led, ADA-compliant websites for US companies who want a brief, not a template. Florida-built — we design, your developer or CMS ships it.
The Problem
The template
problem.
A diagnostic in three parts — what most Florida web design briefs miss before a single pixel gets drawn.
01
Most websites look fine.
Few get chosen. Looking professional is the new baseline — it doesn’t close a deal anymore.
02
The Florida formula.
Three pillars, hero, logo wall, swap in your brand color. Reads as competent. Converts like background noise.
03
The site isn’t broken.
The brief is. That’s the part most briefs skip — and the part that decides everything downstream.
Strategy · The Method
Strategy before pixels.
The brief that gets skipped is the most expensive part of any web project. Without strategy, you’re guessing at brand color and counting scroll depth.
Strategy in front.
Pixels next.
Before any wireframe, your strategy phase runs three exercises:
01
Competitor Audit
Three to five direct rivals — not generic Florida-agency comparisons. What they show, what they hide, where they overlap.
02
Brand Fit Check
Does your current visual story match the audience you actually want? Honest answer, with examples.
03
Positioning Workshop
What makes a stranger trust you over the tab they’re about to switch to? In one sentence.
You leave with a single working document: who your site is for, what it has to make them feel in the first scroll, and what every page has to earn after that.
Only then comes design. Architecture, copy hierarchy, visual register, conversion flow — each follows from a decision you already made.
Inside your strategy document
- Who your site is for
- Positioning, in one sentence
- The first-scroll feeling
- What each page must earn
Outcome by month three
A custom website that earns the specific trust your business goals actually need — not a portfolio shot.
Our Approach
How a partnership actually plays out.
A site that gets stronger every year, not weaker.
A custom website isn’t a one-time delivery — here’s the engagement model across three years. Outcomes depend on scope, content cadence, and the decisions we make together.
01
Year One
Foundation
Your site is designed and handed over ready to ship, with a complete style guide. Three months of maintenance included. By month six, your team owns content additions.
02
Year Two
Optimization
Together we review what’s converting. Maintenance shifts from updates to improvements — new sections, sharpened copy, search-engine tuning.
03
Year Three
Expansion
The site that launched as a brochure has become an operating asset. Your team owns daily work; we stay on architectural decisions.
Talk to Us
Talk.
A 30-minute discovery call — no pitch deck, no polished talking points. Just a working conversation about what your site has to do.
Walk away with a clear diagnosis of where your current site stands — whether you hire us or not. If we’re not the right team for your project, we’ll say so, and point you toward who is.